Planning for the Web 2.0 World

Producers of traditional media pay close attention to the elements of production and delivery to meet the needs of the clients. The perfect production is well funded, you have a great script, your favorite camera operators and crew are available, so is your post house, editor, and audio post. Sounds like 5 years ago? Today you are competing with production companies, and individuals that wear all the hats, have all the affordable technology at their disposal and can beat you up with lowered budgets sometimes delivering more for less.

Add the inevitable trend of RSS feeds, on-demand internet TV and Media Snacking viewers and you can be assured that sitting back and waiting for the dust to settle will leave you in the dust.

Did you know that ABC USA is streaming High Def on demand internet TV through their website RIGHT NOW? ( turned off in canada ).

Did you know that at the latest VON conference in Boston broadband providers were not concerned about delivering HDTV on the web because it is already solved and is a non-issue, it is already capable of multi-streaming?

Consider the days of movies with no sound, the elements of change involved to adapt to making talking pictures are considerable. Imagine if you were a producer that had never made a 'talkie' before, put on the spot to do or die, could you successfully concieve and execute all aspects of preplanning, scriptwriting, directing, producing, and editing on the first movie?

Maybe. Teamwork helps.

If your clients wanted black and white movies and couldn't see the cliff ahead what would you do? Try to educate them, or just yourself, what if they didn't listen to you and you had a mortgage to pay, and famiy to feed?

Web 2.0 understanding will not automatically make anyone a financial success overnight, but it is important to understand the fundamental economic changes that are happening under our feet. It is key to understand how people will consume information before media/content producers go out and create it.

It is key to understand how sublte communication/technological advancements in software development, and hardware products are going to drastically change many aspects of what we do, the way we do it and the effects on our financial stability.

Did you know that devices like the iPod touch for under $200 can recieve live video feeds from the internet where-ever you go, busses, cars, trains, planes, depending on temporary WiFi restrictions?

Did you know that there are many live internet shows that not only feed the host but put you on the air from your current location with only a web cam or attached DV camera/mic ?

People are doing this for free.